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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)
This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
In a recent usability study our UX team completed with Outset.ai we found that users are most comfortable with tasks throughout the research and consideration p…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
AI Is Shifting Search Behavior AI is reshaping how people search, explore, and make decisions online. Instead of typing short, keyword-heavy queries into a sear…
Config23 Themes & How to Fully Leverage Design | Seer Interactive
Config23 Themes & 6 Questions to Leverage Design to its Fullest Integrating design into organizations can be difficult, but companies that do this successfu…