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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)
This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
TL;DR For ChatGPT overdraft-fee prompts, Wells Fargo’s clear page earned 77% of citations, while Bank of America’s 23-page PDF earned none despite ranking #1. I…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
TL;DR AI Search User Testing is a Seer service that watches real people research and decide with ChatGPT, Gemini, and Google to learn why they prompt and click.…
Config23 Themes & How to Fully Leverage Design | Seer Interactive
Config23 Themes & 6 Questions to Leverage Design to its Fullest Integrating design into organizations can be difficult, but companies that do this successfu…