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Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
AIO Impact on Google CTR: September 2025 Update
The Google search experience and performance has fundamentally shifted since our January analysis on how Google’s AI Overviews (AIOs) are impacting our click-th…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
87% of SearchGPT Citations Match Bing’s Top Results
SEMrush just dropped a massive study analyzing 80 million ChatGPT queries, and one stat caught our attention: 46% of queries triggered SearchGPT.
Google AI Overview Study - SEO & PPC CTR impact
This post has been updated with the latest data: Three full quarters in 2025, tracking data from June 2024 through September 2025. Check it out here. I believe …
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.