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New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
Google Marketing Platform: DoubleClick & GA 360
When the DoubleClick Digital Marketing Platform debuted in 1996, and Google AdWords in 2000 (now rebranded to “Google Ads”), the world of digital marketing wasn…
Cross Device Reporting in Google Analytics: What it is & How to Use it
TL;DR - A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a …
New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tes…
A Brief History of Google Updates and How They’ve Affected Local
Google algorithm updates can take your business from 0 to 100, literally and figuratively. For organizations with local content on their site or local listings …
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.