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Tackling Mental Health at Seer
Working at Seer in 2020+ When you ask Seer team members about the pace at Seer, the answer is some form of ‘fast’. We move fast, we break things. That pace is g…
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…
Why You Should Bid on Your Own Brand Terms
This post was originally published in May 2018 and last updated February 2021.
How to Write Great Meta Descriptions
How to Write Great Meta Descriptions & Optimize Current Ones What is a Meta Description? Technically, a meta description is an HTML tag, which looks like th…
Organic Performance Doesn’t Happen in a Vacuum so Why Should Your Strategy?
Organic Strategies Need to Consider What’s Going on in the Outside World If we’ve learned anything in 2020, it’s that an organic strategy needs to be agile and …
SEO Strategies for Optimizing Your Site for Voice Search
How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri”
The Untapped Potential of Microsoft Ads’ Zero-Click Queries
How to Use Microsoft Ads to Gain Search Term Insights In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated t…
How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
UX Checklist Series: Navigation Design
This post is from our User Experience (UX) Checklist Series:
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem | Flavilla Fongang
In this presentation, How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem, Flavilla Fongag centers on creating the most engagement w…
Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up: