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Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no…
Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of…
Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable…
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
A Guide to Power BI: Big Data for Digital Marketers
What is Power BI? Power BI is a business analytics tool from Microsoft. You can connect multiple datasets and create interactive visualizations for reports and …
eCom in the Wild: Ritual Vitamins
As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge …
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.
The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an over…