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Essential Formulas for Your Google Analytics Data
Let’s be honest - we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually…
Guide to Altering Campaign Values with Google Tag Manager | Seer Interactive
Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the…
Adobe Analytics 101: Your Comprehensive Guide | Seer Interactive
[UPDATE] This post was originally drafted in 2017 and we decided to take a look and see what’s changed in the last 7 years of Adobe Analytics. We verified, whic…
How to Setup Cross-Domain Tracking between Universal & Legacy GA
What do you do when you're stuck with Legacy GA tracking on a third-party platform? When a website is running an old version of Google Analytics (GA) code, our …
Understanding Google Analytics Filter Order | Seer Interactive
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple chec…
Audit This: Where Should Your Google Analytics Code Go? Why Does It Matter?
This is the first in (hopefully, what will become) a series of posts, where I focus on various items in our massive diagnostic checklist that we use for auditin…
How to Measure Offline Advertising With Google Analytics
Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTr…
GTM Match Table Variable Generator (Lookup Tables & Beyond)
Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to l…
Google Analytics Heatmap: Visualize Website Traffic Patterns
Google recently unveiled a completely redesigned Google Analytics Mobile App. Besides receiving a major makeover, the app now includes more powerful real-time d…
How to Verify Google Analytics Code with Screaming Frog
The paid version of Screaming Frog is a lifesaver! I use Screaming Frog regularly to make sure the correct Google Analytics code is in place on every page of a …