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How to Diagnose Google Analytics Data Discrepancies
Are you seeing data discrepancies between your backend system and Google Analytics? Often times you may find data discrepancies between your backend system (whe…
The Benefits of Using Google Analytics 360 vs Google Analytics
"Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing pr…
Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics
If you're an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight abo…
How to Create a Custom Report in Google Analytics
Google Analytics Custom Reports are an oldie but goodie.
We’re Google Analytics Partners & GA 360 Premium Resellers!
"I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!" Seer Interactive has passed rigorous tests in order to become a Go…
TV Advertising: How to Measure Effectiveness of Television Ads
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors in…
Up Your GTM Game with GTM 360
Google introduced the tag management system known as Google Tag Manager (GTM) back in 2012. The goal of GTM being to help digital marketers track web and market…
Google Marketing Platform: DoubleClick & GA 360
When the DoubleClick Digital Marketing Platform debuted in 1996, and Google AdWords in 2000 (now rebranded to “Google Ads”), the world of digital marketing wasn…
Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses --
How to Set Up Google Analytics View Filters
If you’re collecting website data in Google Analytics, you should know a few things about how data is organized within the interface.
Multi-Channel Attribution in Google Analytics 360
How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more …