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Conversion Tracking in a World Without Cookies
Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channel…
Types of TikTok Ads & How to Use Them
Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…
What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word …
Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable ski…
The Seer YouTube Video Marketing Guide
From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…
Seerfest 2020 Recap #2: You Are Not Your Audience
Seerfest 2020: Worldwide Recap Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time! For those who missed the event,…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
How To Calculate Digital Marketing ROI Using A 10-K
Why Should You Calculate ROI for Digital Marketing? How often has this happened to you? You’re about to have a meeting with someone on the client-side who doesn…
Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Ye…