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Google Analytics 360 Integrations Guide
Although all of Google’s solution products are good on their own, they become even better when paired together with the premium version of Google Analytics - An…
Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of…
A Perfect Pair: Analytics 360 & Optimize 360
Why Use a Marketing Testing Tool? For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google O…
The Benefits of Using Google Analytics 360 vs Google Analytics
"Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing pr…
A Guide to Power BI: Big Data for Digital Marketers
What is Power BI? Power BI is a business analytics tool from Microsoft. You can connect multiple datasets and create interactive visualizations for reports and …
Up Your GTM Game with GTM 360
Google introduced the tag management system known as Google Tag Manager (GTM) back in 2012. The goal of GTM being to help digital marketers track web and market…
Google Marketing Platform: DoubleClick & GA 360
When the DoubleClick Digital Marketing Platform debuted in 1996, and Google AdWords in 2000 (now rebranded to “Google Ads”), the world of digital marketing wasn…
Multi-Channel Attribution in Google Analytics 360
How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more …
GA 360 Salesforce Sales Cloud Integration Made Simple
When your data lives in organizational silos, at best, that can put up walls keeping you from the type of data analysis and insights that you need. Without comb…
How to Create Templates in PowerBI | Seer Interactive
When using Power BI for your analyses, you’re bound to create a few dashboards that you really love and use often. You can streamline your process and standardi…
How to Track User Journey with Custom Funnels in GA 360
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this more complex data, tying back how users got…
Getting Started with GA 360 + Salesforce Integration
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales an…