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SEO for AI Search Engines | A Seer Interactive Early POV
Search Engine Journal recently published a summary and analysis of a fascinating conversation between Jason Barnard and Fabrice Canel that caught our attention …
SGE’s Potential SEO Impact | 7 Hypotheses Seer Interactive is Testing
Search Generative Experience (SGE) has entered the chat In a landscape increasingly dominated by artificial intelligence, Google's generative AI entities—Bard, …
Mitigate risks of AI Inaccuracies w/ P-A-R-S for E-E-A-T | Seer Interactive
The Great SEO Reset is here, and many will be left behind due to fear of the unknown Dramatic? Yes. Accurate? Also yes. Wil's 2023 MozCon presentation highlight…
Addressing Concerns About AI Use In Marketing | Seer Interactive
[Author’s Note] I am not a lawyer. I am a marketer. The information I provide should not be construed as legal advice. This post is for informational purposes o…
Embracing the Future: How Seer is Rethinking SEO in an AI Driven world
SEO, GPT, and AI… a lot can change in 3 months! I logged off my Seer computer for the last time on Friday March 24, 2023. The last time for a few months, anyway…
Marketing Departments that Enable Profit Centers | Seer Interactive
Communicate your program's value to defend or grow your marketing budget My last post in the Do More with Less series focused on exploring different budgets to …
SEO as a Capital Expense | Seer Interactive
Now more than ever, we see our clients challenged to do more with less Digital Marketing teams who have proven effective in hitting performance targets aren’t b…
Pro Bono SEO: Train your SEO Team While Giving Back to the Community
In 2022, Seer’s SEO division kicked off the year in a situation we had rarely found ourselves in before: we had excess labor capacity. As the leader of a divisi…
Embrace AI Content as a Tool Not an SEO Solution | Seer Interactive
Prefer to listen instead of read? Click the play button below to listen to a narration of this article. What is AI Content? Automatically generated content is c…
How to Get Client Buy-In for Keyword Recommendations
One of the first big deliverables in an SEO campaign is Keyword Research. At Seer, we leverage a wide variety of data to identify target keywords. We leverage a…
5 Lessons Learned from New Google CTR Data
Estimating CTR for top ranking keywords has long been a subject of debate in the digital marketing industry. Wil Reynolds, recently argued "25+ reasons why pred…