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Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
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Most LLM Sentiment Tracking Is Misguided
If you're tracking the sentiment of all LLM outputs in your AI monitoring tool, you're probably measuring the wrong thing.
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The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
It’s Not You! AI Can’t Do Everything (Alone)
Everywhere you look, someone’s telling you that AI can do everything. Just throw your data at it, and it’ll magically spit out insights, predictions, reports - …
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
AI Blogs Are Mostly Trash (Unless You Build One Like This): How I Use AI Agents to Create Content Faster Without Losing My Voice
I'm great at coming up with ideas, I like doing data-backed studies, and a lot of folks tell me that I’m a pretty good teacher when it comes to new concepts or …
Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…
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This is what losing your job to AI looks like & what to do about it
I built an MCP and after I stepped back, I realized what I just did ... I improved our follow up process (client value) and also realized that I might never hir…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
4 Ways Marketers Are Using NotebookLM to Move Faster and Think Smarter
Fact: Most marketers live in docs. Kickoff notes, meeting recaps, SOWs, strategy decks, creative briefs... the list is endless. So when it’s time to remember th…
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AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart
It's no secret, I've been working on joining PPC and SEO data for 7-8 years now trying to find unique value that siloed teams miss and bring that thinking and e…