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Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…
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This is what losing your job to AI looks like & what to do about it
I built an MCP and after I stepped back, I realized what I just did ... I improved our follow up process (client value) and also realized that I might never hir…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
4 Ways Marketers Are Using NotebookLM to Move Faster and Think Smarter
Fact: Most marketers live in docs. Kickoff notes, meeting recaps, SOWs, strategy decks, creative briefs... the list is endless. So when it’s time to remember th…
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AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart
It's no secret, I've been working on joining PPC and SEO data for 7-8 years now trying to find unique value that siloed teams miss and bring that thinking and e…
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Is AI Failing You or Are You Failing AI?
A few months ago, I had a tedious task to pull cost info from hundreds of web pages. Perfect, I figured AI could knock it out in minutes. What followed was hour…
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…