Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Work Smarter, Not Harder, with Meta's Advantage+ Shopping Ads

I feel like every time I introduce myself at SEER Interactive or in any professional setting for that matter, I express how much I love E-commerce and how much …

Paid Media / Paid Social / Seer Pov

Video Series on TikTok Advertising | Seer Interactive

Part 1: Why Your Brand Should Test TikTok in Your Paid Media Mix In this video, Brittany Sager and Maureen Keggins from Seer's Paid Media Team explain why brand…

Paid Media / Paid Social

Paid Social Creative Best Practices Guide 2023

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.

Paid Media / Creative Services / Paid Social / Tutorials

7 Pinterest Ad Types & How To Use Them

In the beginning of the pandemic, a new term of social media use came into the limelight. ‘Doomscrolling’ which the National Library of Medicine defines as a co…

Paid Media / Paid Social / Seer Pov

Exploring Alternatives to Third Party Cookies | Seer Interactive

When I need to drop a gift hint to my husband, I take his phone, go to the website of the gift I want, add it to my cart, and then leave the site (and close the…

Paid Media / Paid Social

Combining SEO, PPC & Paid Social Research | Seer Interactive

What is the benefit of your client investing in both paid media and SEO services? When these teams work together, they can produce data-driven insights, ideate …

Paid Media / Seo / Paid Social / Integrated Marketing

Effective Strategies for Reddit Ads | Seer Interactive

Reddit seems to be taking over the world. It’s becoming pretty common to see news articles on what is trending in-platform and Reddit doesn’t appear to be slowi…

Paid Media / Paid Social

How to Advertise on Reddit: Getting Started | Seer Interactive

I am an avid daily Reddit user (AKA a Redditor). I use this platform so much that I became a moderator for a niche community. That being said, imagine my surpri…

Paid Media / Paid Social

Optimizing LinkedIn Ads for 60% More Leads | Seer Interactive

Managing a client account isn’t just about the day-to-day, it’s also about pulling back the lens to see the larger, long-term impact that strategies can have on…

Paid Media / Paid Social

Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights

Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.

Paid Media / Paid Social / Tutorials / Social

Types of TikTok Ads & How to Use Them

Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…

Guides / Paid Media / Paid Social / Tutorials / Integrated Marketing / Social

The Seer YouTube Video Marketing Guide

From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…

Guides / Social Media / Paid Social / Resources / Integrated Marketing