Seer Interactive Blog

Practical CRO Tips to Improve Your Landing Page CVR

Seerfest 2022 Session Recap Seer’s Director of CRO, Rafael Damasceno, defined Conversion Rate Optimization (CRO) in his Seerfest 2022 talk as the “data-driven p…

Creative Services / Conversion Rate Optimization / User Experience / Seerfest

What to Do When There’s Not Enough Traffic for A/B Testing

So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statisti…

Creative Services / User Experience / Pov

Why UX Audits Can’t Be Automated

Purpose of a UX Audit When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various hea…

Creative Services / User Experience / Pov

Why is experimentation so important in digital marketing?

You’ve probably heard the term “Experimentation” more and more lately. But perhaps you’re not completely aware of how important it is now and will be in the fut…

Creative Services / User Experience

Paid Social Creative Playbook: What is It? Why Create It?

We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% o…

Paid Media / Creative Services

Boost Your PPC Conversion Rate with Smart Landing Page Segmentation

Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this v…

Paid Media / Creative Services / User Experience / Search Marketing Bi

Why is a Project Brief Important? (with BONUS Template)

To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s…

Creative Services / Career Growth / Tutorials / Pov