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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
Navigating the Shift from Traditional Search to LLMs: A Practical Guide
Marketers face new challenges and opportunities as the search landscape changes with the rise of Large Language Models (LLMs) and Chatbots like ChatGPT. While o…
AI and Community Impact| Seer Interactive
As the Community Impact Lead at Seer Interactive, I might seem like an unlikely candidate to integrate AI into my work. I’m not doing the nitty gritty work of S…
Are Custom GPTs Safe to Use with Nonpublic Data? | Seer Interactive
More custom GPTs are being released every day to OpenAI’s GPT library, including GPTs released by brands we already know and trust:
6 Ways to Elevate Client Service in Digital Marketing Through AI | Seer Interactive
At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can gi…
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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity
AI Driven Search Traffic in Google Analytics *Updated March 27, 2024* In August 2023, the Seer team created a dashboard to monitor the growing trend of AI drive…
What Marketing Data is Safe to Use in ChatGPT? | Seer Interactive
ChatGPT is the shiniest tool in the marketer’s toolbox these days. There’s no shortage of blog posts about prompting, but we’ve found that there aren’t many res…
How AI helped me write my latest blog post! | Seer Interactive
AI is making it easier and faster to create content! At Seer, AI has been at the forefront of everyone's mind! How can we use AI to enhance communication, how c…
Get Your C-Suite to Invest in AI | Seer Interactive
87% of marketing professionals have used or experimented with AI according to an eMarketer survey from August 2023. As an industry, it’s clear we’re finding val…