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AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Our AI slack channel had 9,828 posts - this 3 prompt agent moved it from overwhelming to actionable
9,828 messages is 25 messages a day… and that's from just a single channel.
AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
I don’t know about you, but I get approximately 5 million spam calls a day (just a rough estimate). It’s beyond annoying, but I rely on my phone to warn me of a…
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
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Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
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The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
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This is what losing your job to AI looks like & what to do about it
I built an MCP and after I stepped back, I realized what I just did ... I improved our follow up process (client value) and also realized that I might never hir…
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AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart
It's no secret, I've been working on joining PPC and SEO data for 7-8 years now trying to find unique value that siloed teams miss and bring that thinking and e…