.png)
.png)
.png)
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
.png)
The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
%20(1)-1.png)
This is what losing your job to AI looks like & what to do about it
I built an MCP and after I stepped back, I realized what I just did ... I improved our follow up process (client value) and also realized that I might never hir…
.png)
AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart
It's no secret, I've been working on joining PPC and SEO data for 7-8 years now trying to find unique value that siloed teams miss and bring that thinking and e…
Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
Closing Our San Diego Office
Opening a second office was scary, I like being close with my people, but we ventured out west and set up an outpost almost 10 years ago in downtown San Diego. …
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
.png)
Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
.png)
How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …