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Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
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Seer Unveils ChatGPT Tracking: Pioneering AI Answer Monitoring for Marketers
At Seer, we've always prided ourselves on being at the forefront of innovation, building what we cannot buy to deliver unparalleled value to our clients. Those …
Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short…
Are Custom GPTs Safe to Use with Nonpublic Data? | Seer Interactive
More custom GPTs are being released every day to OpenAI’s GPT library, including GPTs released by brands we already know and trust:
Is Google Poised to Take the Lead in AI? | Seer Interactive
I've been having a lot of convos at Seer over the past year that all start with the same question: Why isn't Google winning at AI? They have the data, the money…
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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity
AI Driven Search Traffic in Google Analytics *Updated March 27, 2024* In August 2023, the Seer team created a dashboard to monitor the growing trend of AI drive…
3 Things All Marketers Should Do to Prep for New Digital Entry Points in 2024 | Seer Interactive
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible d…
Demystifying AI Concepts for Non-Technical Marketers | Seer Interactive
In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you're eager to embrace the future but find t…
8 Charts All Marketers Should See about GenAI and Search Marketing | Seer Interactive
Marketers have more channels to worry about than ever before. New platforms like AI Search Engines and Chatbots are top of mind for many executives. But, how mu…
Gen AI's Predictions for the Future of Gen AI Content | Seer Interactive
There were many expected causes of SEO’s death discussed in 2023.
All-In on AI for Marketing in 2024? I'm 50/50 | Seer Interactive
By now you’re probably used to hearing from us that we believe a big change is coming to digital marketing. We’re bullish on AI, as evidenced by our recent SEO …
Seer's SEO Expansion Roadmap | 7 Key Findings
At Seer, we have a culture that prioritizes innovation. There are benefits to that, which were obvious in the vast variety of SEO solutions we’d created for cli…