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The Higher Ed Enrollment Crisis Is Actually a Demand Problem. Is Your Marketing Built for It?
Most of the higher ed marketing teams I work with are measured on lead volume. The dashboard shows cost-per-lead trending down, inquiry counts trending up, and …
How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl
This post was originally published on May 18, 2023 and was updated on June 9, 2026. A few years ago, I wrote about treating your to-do list like a bowl of fruit…
Your SEO Team Is Building AI Visibility. Your Paid Media Team Should Be Too.
Your SEO team is already measuring brand visibility in AI search.
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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high q…
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
9 Tips To Optimize Your Google Shopping Feed
A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product f…
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Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers
When’s the last time your performance strategy created demand?
Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often co…
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
After decades in digital marketing, I’ve seen it time and time again. A brand hits a wall. And not because their acquisition strategy isn’t working. On the cont…
Can You Prove the ROI of Programmatic Spend?
For years, companies have leaned more and more into performance marketing as platforms got smarter and data becomes easier to track. Now? The Pendulum swings in…
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
Meta started rolling out a new attribution setting to advertisers. If you're running paid on Meta, you might’ve already seen it: “Incremental Attribution”.
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
Nothing forces you to think creatively like an entire platform disappearing overnight. After the January scramble during the TikTok blackout, I had to find clie…