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Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often co…
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
After decades in digital marketing, I’ve seen it time and time again. A brand hits a wall. And not because their acquisition strategy isn’t working. On the cont…
Can You Prove the ROI of Programmatic Spend?
For years, companies have leaned more and more into performance marketing as platforms got smarter and data becomes easier to track. Now? The Pendulum swings in…
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
Meta started rolling out a new attribution setting to advertisers. If you're running paid on Meta, you might’ve already seen it: “Incremental Attribution”.
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
Nothing forces you to think creatively like an entire platform disappearing overnight. After the January scramble during the TikTok blackout, I had to find clie…
Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
After months of legal drama, app store removals, and creator panic, TikTok is back...for now.
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
Do you ever open Google to look something up and end up on TikTok instead? Same. And it’s not just us. It’s everyone under 35 (and honestly, a lot of us over 35…
Are You Cannibalizing Your Own Branded Search?
Few topics in digital marketing spark more heated debates than branded search. Some marketers swear by it, insisting that bidding on your own brand name is esse…
What’s New in Google Demand Gen for 2025
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Audience First, Keywords Second: The Shift Search Needs
Saying that paid search has seen some changes over the past few years? That's putting it mildly.
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…