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Audience First, Keywords Second: The Shift Search Needs
Saying that paid search has seen some changes over the past few years? That's putting it mildly.
How AI is Changing Paid Search in 2025
TL;DR In paid search, AI Overviews push ads lower or replace them, but when a client’s brand appears in the Overview, paid CTR rises from 7.89% to 11%. ChatGPT …
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
The New Paid Media Playbook: How AI Is Rewriting the Rules for Brand Growth
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
How to Run Smart Incrementality Tests to Prove ROI
“Am I just paying for traffic I would have gotten anyway?”
Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
New Pinterest Updates for Improved Advertising | Seer Interactive
On October 1, 2024, Pinterest hosted its annual Pinterest Presents where they showcased amazing new opportunities for brands and advertisers on their platform. …
Merchant Center Next - Tips & Tricks | Seer Interactive
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platf…
The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive
Introduction In today's fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificia…
Things Meta Advertisers Should Do Before Launching Their Holiday Marketing Campaigns | Seer Interactive
This is the second part of the Meta Holiday Performance Playbook series and the first blog can be found here.
Hot Take: Perfect Attribution is a Myth | Seer Interactive
Attribution is a constant pain point for any marketer or business owner. Clients often ask, "Where exactly did this click come from?" or "Is this channel really…