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The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
How this GEO experiment came to be Nick Haigler alerted me to a review that was showing up on a ton on the branded prompts he was tracking for Seer. So I went i…
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
You are probably funding your competitors’ recommendations without realizing it.
9 Tips To Optimize Your Google Shopping Feed
A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product f…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help …
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Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers
When’s the last time your performance strategy created demand?
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What Google's New Universal Commerce Protocol (UCP) Means for Marketers
Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next …
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
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The Listicle Window Is Closing in AI Search: 30% Decline MoM
Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.