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Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short…
Insights from Creative Operations NY 2024: Balancing Budget, Creativity, and AI | Seer Interactive
How can we create more work with less budget, foster creativity, incorporate AI into our processes, build scalable systems, and support burnt-out teams? Essenti…
Are Custom GPTs Safe to Use with Nonpublic Data? | Seer Interactive
More custom GPTs are being released every day to OpenAI’s GPT library, including GPTs released by brands we already know and trust:
Higher Education Schema - How Your School Can Win Google
Why Schema.org for Higher Education Websites Higher education websites benefit from the use of schema.org because it structures information in a way that is mos…
Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive
In social media marketing, "boosted posts" and "paid social ads" are often used interchangeably, leading to confusion. Understanding their differences and knowi…
Mozcon, let me connect the dots
Hey Mozcon Peeps, yesterday I was skipping slides like crazy, it lead to a disjointed presentation, sorry about that.
Guide to Troubleshooting Paid Media Performance Anomalies | Seer Interactive
Contributing Authors: Brittani Hunsaker, Brittany Sager, Kurtis Nysmith, Rose Neukam
Maximizing Your Google Ad Investment: The Power of Campaign Consolidation | Seer Interactive
Ever feel overwhelmed by the number of active campaigns in your Google Ads account? Managing one campaign per topic, service, program, or product can feel exces…
Optimizing Content for Generative Search Resulted in +40% Visibility
Generative Search Optimization: A Research-Backed Guide for Marketers
Boost Your PMax Performance with These 5 Scripts | Seer Interactive
Performance Max campaigns on Google Ads allow advertisers to maximize conversions across multiple goals and channels in one campaign. By consolidating efforts i…
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Using CustomGPTs for Content Review | Seer Interactive
Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this wo…