A Sr. R&D Manager at Seer Interactive, Tracy McDonald comes to Seer from several agencies where she provided full-stack digital marketing services, including Paid Social, Paid Search, Email Marketing, Analytics, SEO, and Website Development. Tracy’s skills include advanced math work, theatrical storytelling, small arms mastery, and refined data analysis practices.
After crossing the country solo on her move to San Diego, Tracy honed in on her love of puzzles and emerged into her new life at Seer Interactive with advanced knowledge of marketing data, statistics, and data visualization practices which she employed for her National E-commerce, B2B, Higher Education, and Healthcare Data Strategy clients, as opposed to the Shmedium Restaurant and Hospitality clients from New Orleans that she cut her teeth on.
Her time on the Data Strategy team further deepened her drive to make big data approachable for everyone through innovative data engineering, dashboard design, and analytical processes that just make sense. She transitioned to the Innovation team in order to make big data functional for the masses through Business Intelligence Development and Design, where she now happily spends her days tinkering with cross-client datasets in BigQuery, building dashboards that celebrate both form and function, and troubleshooting bugs for fun to enable her teammates to tackle bigger and better challenges efficiently.
Beyond the computer screen, Tracy combines her time at the French Culinary Institute with her five years living in New Orleans to create culinary delights for anyone she can convince to give her a Culinary Challenge a lá Top Chef. She also has a penchant for venturing beyond the house and actively seeks out new opportunities for roller skating along the boardwalk, dog beach strolls, and campsites that boast killer sunsets.