The Positive Negative: How to Use Negative Keywords to Save on Spend.
If there is one thing my family can tell you, it is that I am cheap. I will look for any and every way to save money. My mother says that I
How to Find Anyone’s Email Using Allmytweets
Have you ever wanted to find someone’s email, but find that they don’t list it on their website? If they’re an editor/contributor/author at a publication, but the website doesn’t list their email address, what can you do? You could install Rapportive, use Rob Ousbey’s tool, go searching through Google, or even try guessing… But why [...]
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search [...]
Scraping for Dummies with Outwit (a Marketer’s Best Friend)
Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: – harvesting infographic data that might not be easily accessible – pulling prices from websites [...]
Mastering PPC: Understanding Search and Display
Now that you’re more familiar with what paid search is, as explained by Jess last week, let’s dive into the different network options on which to advertise. Please note: this post focuses on Google AdWords but BingAds also has similar network opportunities The Search Network Google’s search network reaches users as they’re searching the web. [...]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But [...]
Looking for a Good Response to eBay’s Paid Search Opinions? Find exactly what you want today.
On Monday, the Harvard Business Review posted an article that eBay has reached the conclusion that paid search doesn’t work based on the findings of 3 eBay Research Labs analysts – Thomas Blake, Chris Noskos, & Steve Tadelis. While these gentlemen might be great researchers, who do bring up valid points, they are not PAID [...]