Google Engagement Ad Testing & Results

Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]

Improving Promoted Tweet Results

Are you looking to improve your Twitter advertising?  I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients.   1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is.  I don’t care what it’s called, hear me out.  […]

Own It – How to Create a Google Analytics Account

Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the […]

How to Know if Your Site Has Been Hacked

One of the unfortunate realities of doing business on the web is the threat of getting hacked. Hacking can take a number of forms, from injecting content or malware into your site, to simply redirecting your site elsewhere. If you have a site that has been infected, Google will sometimes notify you via Webmaster Tools […]

Tracking the Same Person Across Different Devices with Google Analytics

As we continue towards a more customer-centric approach with Universal Analytics, we want to segment users based on their actions and identify those 20% of the customers that make up 80% of your revenue and be able to understand their needs and wants. We can track events, build out segments, and see the devices that […]

6 Takeaways from Native Advertising vs. PPC

What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]

April’s Google Analytics Insights to Grow Your Business

Here’s your summary of what happened over at Google Analytics in April, and how you can take advantage of these developments. Make Smarter Business Decisions Without Using Data Tuesday, April 1, 2014 The Gist: Google is offering a four-unit course on ways to avoid using data to make decisions. Instructor: Justin Cutroni. Your Action Items: Start […]