• Bonnie Schwartz Bonnie Schwartz

    February 8, 2010

    Top 10 Most Common PPC Mistakes

    At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both …

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  • Wil Reynolds Wil Reynolds

    January 21, 2010

    Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals

    My SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I was responsible for to now at SEER where we have a team of 17 search professionals and 2 admins. So …

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  • Bonnie Schwartz Bonnie Schwartz

    January 11, 2010

    Beware of a New Click Fraud Scam on Yahoo’s Search Partners

    Recently in one of the accounts I manage on Yahoo, I saw a huge spike in volume.
    Unlike most fraudulent clicks that will often cause a spike in your CPA as they do not result in conversions, what made this spike unique is that conversions also spiked over this same period.
    Below is the graph of …

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  • Wil Reynolds Wil Reynolds

    January 11, 2010

    Video: B2B SEO – Keyword Research

    Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:

    Using iGoogle to alert you …

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  • JoAnne Hart JoAnne Hart

    January 7, 2010

    Google’s Tobacco Advertising Policy: Smoke and Mirrors?

    In the world of SEM, it seems inevitable that at one point or another, you’ll find yourself up against one of Google’s countless AdWords advertising policies. Some policies are easy to work around. For example, one of our clients sells a product called WTF. Yes, that’s right: WTF. This acronym just happens to be flagged …

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  • Wil Reynolds Wil Reynolds

    January 4, 2010

    Thanks for the SEO innovations in 09

    So, in the spirit of the past holiday season, there are a couple of things happening in the SEO world that I am very thankful. Here they are:
    #1 Google Analytics API
    Google Analytics team & Avinash to you I say THANK YOU! A few things we’ve been able to do this year using …

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  • Laura Lane Laura Lane

    December 21, 2009

    Tool Discrepancies? Google’s Keyword Tool vs Trends & Insights

    I’m hoping one of our readers can clarify an issue for both myself and the rest of the SEER team. One of the tools that we often use for our keyword research is Google’s Keyword Tool. Recently, we noticed that this tool says the phrase “snowboarding equipment” has much higher search volume than …

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