• Amanda Mancuso Amanda Mancuso

    August 30, 2010

    How to Increase Your PPC ROI w/ Modified Broad Match

    A little over a month ago Google announced that they were rolling out, modified broad match,  a new targeting feature for paid search advertisers. This new match type lets you create keywords with greater reach than phrase match and more control than broad match.  This works by adding a “+” directly before a word in …

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  • Bonnie Schwartz Bonnie Schwartz

    August 19, 2010

    Take Advantage of Google Tag’s 30 Day Free Trial

    Recently Google Places launched nationally and on Mobile, “Google Tags”, which allow business owners to highlight important aspects of their business within Google’s local listings and maps. Adding these tags to your local listings is not typically free and costs a flat monthly fee of $25. Currently Google is offering a 30 day Free …

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  • Andrew Burke Andrew Burke

    August 17, 2010

    Stop Giving Away Your Twitter Traffic in Google Analytics!

    Are you in the middle of running a twitter campaign? Are you seeing significantly less twitter traffic than you were hoping? Before giving up on your twitter campaigns you should make sure that the data you’re analyzing is accurate!
    First let’s check the traffic we are currently recording as twitter traffic, from the GA dashboard:

    Open the …

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  • Mark Lavoritano Mark Lavoritano

    August 12, 2010

    How are they beating you? Quick SEO Analysis Tools – Part 1

    At SEER we pride ourselves on our SEO process – and with good reason.  From audits, to content creation and linking strategies, our step-by-step process for helping our clients grow rankings, traffic and conversions has been tweaked, revised and refined by some very talented individuals – most of whom post to this blog.
    However, as with …

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  • Morgan Talasnik Morgan Talasnik

    August 10, 2010

    Sitelinks: What Can They Do For Your Metrics?

    Last November, Google introduced Ad Sitelinks, a feature enabling Adword’s users to add up to four additional links to their advertisement. Sitelinks gives advertisers an opportunity to direct traffic to multiple landing pages on their website, which will, according to Google, increase the infamous click-through-rate (CTR) on average by more than 30%.  The Sitelinks appear …

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  • Andrew Burke Andrew Burke

    July 26, 2010

    Detect Hacking attempts with Google Analytics

    If someone was attempting to break into YOUR site, use YOUR bandwidth, or even use YOUR site to launch attacks against OTHER sites, would you know? How would you know? When would you know?
    Would you be able to detect the attack and stop it before it caused any damage? Or would you be stuck …

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  • Wil Reynolds Wil Reynolds

    July 21, 2010

    The 17 commandments of setting expectations in SEO (interview)

    For all the difficulties SEO throws our way, one of the most difficult areas is in setting expectations. Whether you are in house or agency, consultant or team. Yet some people have figured out the right formula to attracting and retaining the right kind of projects by properly setting expectations. I figured I …

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