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From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility
I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.
Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
Does having a brand presence on third-party review sites impact your visibility in AI search?
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From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy
Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO researc…
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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high q…
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…