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What is Google Discover & How Do I Optimize for it? | Seer Interactive Insights
Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfac…
Types of Twitter Ads & How to Use Them | Seer Interactive
Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Ty…
How to Create and Submit a XML Sitemap | Seer Interactive
Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not th…
How to Find a Website's Sitemap | Seer Interactive
Finding and checking the sitemap of any website is a handy task for a digital marketer, whether you’re checking your own site, the site of a competitor, or any …
Featured Snippets: What Are They and How to Get Them
Oh, featured snippets. Position 0 for the majority of its existence has long mystified marketers, as it is seemingly reserved by Google for the fortunate few. H…
Your Complete Guide to LinkedIn Ad Types for 2024
LinkedIn Ads are your key to unlocking a network of 990+ million professionals. If you are a B2B company, it’s a no-brainer that you should be advertising on Li…
Guide to Google Analytics Campaign Tagging | Seer Interactive
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and pr…
What is Hotjar Heatmapping? | Seer Interactive
Hotjar has incredible functionality, with tons of ways to get to know the people who are using your website better.
PPC Audit Checklist | Seer Interactive
Post originally written by Tracy McDonald in December 2020. Updated in April 2023 by Brittany Mara. The goal of a PPC account audit is to use Google’s best prac…
A Beginner's Guide to Facebook Ads A/B Testing | Seer Interactive
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
Paid Social Creative Best Practices Guide 2023
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
Bouncing Back After Job Rejection | Seer Interactive
Prefer to listen instead of read? Click the play button below to listen to a narration of this article Post originally written on 8/3/2021. Updated and audio ad…