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Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
How AI Overviews are Impacting Paid Performance | Seer Interactive
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search resul…
Evolution from Google Discovery Ads to Demand Gen Campaigns
In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …
Find Long-Tail Keywords Using PPC Data | Seer Interactive
Long-tail keywords can be tedious to identify at scale, but are worth targeting in the long run, despite these keywords usually having low search volume. Howeve…