Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World

AI Is Shifting Search Behavior AI is reshaping how people search, explore, and make decisions online. Instead of typing short, keyword-heavy queries into a sear…

Creative Services / Ai

Making AI Work for Marketing Teams: What We’ve Learned (So Far)

Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.

Seo / Creative Services / Integrated Marketing / Ai / Paid Search Overhaul

Insights from Creative Operations NY 2024: Balancing Budget, Creativity, and AI | Seer Interactive

How can we create more work with less budget, foster creativity, incorporate AI into our processes, build scalable systems, and support burnt-out teams? Essenti…

Creative Services / Ai

Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive

Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content …

Paid Media / Creative Services / Ai

Config23 Themes & How to Fully Leverage Design | Seer Interactive

Config23 Themes & 6 Questions to Leverage Design to its Fullest Integrating design into organizations can be difficult, but companies that do this successfu…

Creative Services / Industry Updates / Seer Pov

Laying the UX Foundation for Your Next Redesign | Seer Interactive

When you hear the phrase ‘website redesign,’ you’re likely to immediately think one of the following: Will this take forever and cost a fortune? My website is t…

Creative Services / Seer Pov / User Experience

Paid Social Creative Best Practices Guide 2023

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.

Paid Media / Creative Services / Paid Social / Tutorials

Data-Driven Design: Retaining Creativity

The Balancing Act of Design In psychology, creativity is defined as having two main components:

Creative Services / User Experience

Best UX Practices for Designing a Custom Landing Page

This post is from our User Experience (UX) Checklist Series: Landing Page Design Form Design Button Design Navigation Design Accessible Design Ecommerce Design …

Creative Services / User Experience

Increase Digital Revenue with UX Design

Solve Business Problems with User Experience (UX) Design We’re constantly asked, “what’s the silver bullet to solve my user experience needs?” I wish I had a si…

Creative Services / User Experience

UX Checklist Series: Accessible Design

This post is from our User Experience (UX) Checklist Series:

Creative Services / Tutorials / User Experience

The Untapped Potential of Experimentation in Increasing Your Retention

It is no news that every day more companies are running experiments to accelerate their growth.

Creative Services / User Experience / Pov