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Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
Fundamentals of Data Storytelling | Seer Interactive
Your Brain on Stories: How Leveraging Narrative Drives Action from Data “Oh, the stories data would tell, if there were a teller to tell them well.” - Nancy Dua…
People of Seer: Meet Teresa Lopez
Meet Teresa Lopez Senior Lead, Consumer Insights, Clay Thrower and Mentor
How Banks Can Minimize Customer Frustration
How Banks Can Minimize Long Wait Times, High Call Volumes & Frustrated Customers The percentage of bank Tweets that included the word “sorry” or “apologize”…
Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns
In this uncertain time, businesses should be focused on helping their audience by understanding their new needs and speaking to their concerns. Learn the top qu…
Optimizing for People: Why User Research Matters for Marketers
For years, digital marketers have served one master: Google (OK, and other search engines). Search engines zigged and we zagged to play by the rules they’ve set…
How to Win With Guided Selling, Part 2: Audience Interviews
This is part 2 of 5 posts on how integrated teams can build killer assets for your eComm website.
Pinterest: A Guide for Marketers
At Seer, we see the search for information as the beginning of a journey. While this journey has traditionally meant organic and paid search campaigns, our effo…
6 Weapons of Influence & How to Use Them for SEO
As a marketer and a bookworm, I couldn’t say no when Wil suggested the book, Influence: The Psychology of Persuasion by Robert Cialdini, to the SEER team. After…