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Featured Articles

Optimize Forms on Finance Websites | Seer Interactive

How to optimize forms on finance websites There's only one place on a financial institution's website to which every new customer must go before converting: the…

Guides / Conversion Rate Optimization / Seer Pov

[Webinar] Improve Your eComm CVR Ahead of Q4 | Seer Interactive

Proven strategies for boosting eCommerce conversion rates In the competitive world of eCommerce, conversion rates are king. Today, we're diving deep into proven…

Events & Webinars

Google Optimize is Sunsetting. What Now? | Seer Interactive

Google just announced that on September 30, 2023, it will sunset Google Optimize, its AB Testing tool. The news shook the Experimentation and AB Testing world s…

Conversion Rate Optimization / Industry Updates

How to Bring CRO / Experimentation In-House

What is Conversion Rate Optimization? Our simplified definition is "the disciplined and science-driven practice of increasing the percentage of users who perfor…

User Experience / Pov

The Untapped Potential of Experimentation in Increasing Your Retention

It is no news that every day more companies are running experiments to accelerate their growth.

Creative Services / User Experience / Pov

What to Do When There’s Not Enough Traffic for A/B Testing

So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statisti…

Creative Services / User Experience / Pov

Why is experimentation so important in digital marketing?

You’ve probably heard the term “Experimentation” more and more lately. But perhaps you’re not completely aware of how important it is now and will be in the fut…

Creative Services / User Experience

Boost Your PPC Conversion Rate with Smart Landing Page Segmentation

Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this v…

Paid Media / Creative Services / User Experience / Search Marketing Bi