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Fundamentals of Data Storytelling | Seer Interactive
Your Brain on Stories: How Leveraging Narrative Drives Action from Data “Oh, the stories data would tell, if there were a teller to tell them well.” - Nancy Dua…
Incorporating Behavioral Economics into your Marketing Strategy
Understanding Customer Behavior with Behavioral Economics As marketers, we recognize that the user journey is complex, but often try to distill it down into cor…
How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the det…
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…
GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play wi…
How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…