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Featured Articles

What It’s Been Like on the Analytics Team at Seer

James Corr sits down with former Associate Director of Analytics, Jocelyn Chen, to discuss her career journey throughout over 5 years at Seer and the advice she…

Inside Seer / Career Growth

Unleashing the Power of Digital Marketing: The Digital Maturity Model Explained

The Digital Maturity Model We’ve been talking about “digital maturity” at Seer a lot lately. In particular we’ve been really excited about adopting, and helping…

Analytics / Data Strategy

How Apple’s iOS14 Update Will Impact Your Facebook Ads

Analytics / Privacy / Paid Media / Industry Updates / Integrated Marketing

5 Seer Panelists Take On Your Hottest GA4 Questions | Seer Interactive

Recap Google Analytics 4 (GA4) is an overhaul of Universal Analytics (UA). Over the next few years, everyone using Google Analytics will need to switchover to G…

Events & Webinars / Google Analytics

Google Analytics App+Web FAQs Answered

In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.

Analytics / Google Analytics / Pov

Personalize Your Users Experience with Google Optimize

Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you guessed it) personalize your website based on user actions, at…

Analytics / User Experience

How to Query Data in Google Sheets with =QUERY Function

Why should I learn how to use the =QUERY function? I know what you’re thinking - why bother learning just another Google Sheets function?

Analytics / Tutorials

Understanding Data Sampling: Its Functioning and Importance | Seer Interactive

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Analytics / Tutorials / Google Analytics

GTM Tip: Tracking GTM Version and ID as a Custom Dimension | Seer Interactive Insights

Have you ever had the nightmare of opening your Google Analytics (GA) account to find that the data you were interested in stopped tracking? Maybe it was an eve…

Analytics / Google Analytics

9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design a…

Analytics / Pov