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Analytics / Ai / Geo / Ai Lab / Ai Study

The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
Ai / Ai Lab / Ai Study

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
Paid Media / Paid Social / B2b

Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
People Of Seer / Ai

From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy

From PMax to AI Max: What to Consider Before Testing

Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…

Ai / Ad Testing

How AI Overviews are Impacting Paid Performance | Seer Interactive

We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search resul…

Ppc / Ai / Paid Search Overhaul

Google Performance Max vs. Demand Gen | Seer Interactive

Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…

Paid Media / Google Ads