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Creative Services / Consumer Insights / Ai / Chatgpt / Ai Study

ChatGPT Ads UX Study: Findings from Real AI Search Sessions
Ai

Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing
Analytics / Ai / Agentic / Travel & Hospitality

Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
Paid Media / Ai / Chatgpt / Ad Strategy

Competitive Analysis for Paid Media: How To Find the Broken Stage

From PMax to AI Max: What to Consider Before Testing

Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…

Ai / Ad Testing

How AI Overviews are Impacting Paid Performance | Seer Interactive

TL;DR When an AI Overview appeared, paid CTR fell from 21.27% to 9.87% on the same queries, but AIOs showed on only 7% of the paid dataset and 2.2% of impressio…

Google Ads / Ai / Paid Search Overhaul

Google Performance Max vs. Demand Gen | Seer Interactive

Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…

Paid Media / Google Ads