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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
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Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers
When’s the last time your performance strategy created demand?
What’s New in Google Demand Gen for 2025
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Audience First, Keywords Second: The Shift Search Needs
Saying that paid search has seen some changes over the past few years? That's putting it mildly.
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
What Digital Marketers Always Get Wrong | Seer Interactive
The digital marketing landscape changes every day. We are always striving to stay ahead of the curve and harness the power of advancing technology. However, ami…
Video Series on TikTok Advertising | Seer Interactive
Part 1: Why Your Brand Should Test TikTok in Your Paid Media Mix In this video, Brittany Sager and Maureen Keggins from Seer's Paid Media Team explain why brand…