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The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility

What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…

Analytics / Ai / Geo / Ai Study

Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.

Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…

Analytics / Ai / Organic Search / Geo / Ai Study

Understanding Data Discrepancies in GA4 and Looker Studio | Seer Interactive

Guess what? We’re only a few months away from losing Universal Analytics. If you’re reading this, I’d imagine this isn’t news to you.

Analytics / Google Data Studio / Google Analytics

HIPAA Compliance and Online Tracking | Seer Interactive

What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…

Analytics / Privacy / Industry Updates