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Exploring Alternatives to Third Party Cookies | Seer Interactive
When I need to drop a gift hint to my husband, I take his phone, go to the website of the gift I want, add it to my cart, and then leave the site (and close the…
Combining SEO, PPC & Paid Social Research | Seer Interactive
What is the benefit of your client investing in both paid media and SEO services? When these teams work together, they can produce data-driven insights, ideate …
Testing Performance Max | Seer Interactive
PMax Successes Stories Google released the Performance Max campaign type in June 2021. At Seer, we’ve tested this campaign type across multiple client industrie…
Effective Strategies for Reddit Ads | Seer Interactive
Reddit seems to be taking over the world. It’s becoming pretty common to see news articles on what is trending in-platform and Reddit doesn’t appear to be slowi…
How to Advertise on Reddit: Getting Started | Seer Interactive
I am an avid daily Reddit user (AKA a Redditor). I use this platform so much that I became a moderator for a niche community. That being said, imagine my surpri…
Optimizing LinkedIn Ads for 60% More Leads | Seer Interactive
Managing a client account isn’t just about the day-to-day, it’s also about pulling back the lens to see the larger, long-term impact that strategies can have on…
Banning Weight Loss Ads Show Positive Growth on Pinterest
Why People Love Pinterest Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s l…
For Gen Z, Tik Tok is the New Search Engine
Google Search vs. TikTok In a recent report from Business Insider, according to Google's internal data: 40% of Gen Z uses TikTok and Instagram rather than Googl…
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …
Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
This post was originally published in February 2020, and last updated in April 2022.
Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating k…
Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights
Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.