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For Gen Z, Tik Tok is the New Search Engine
Google Search vs. TikTok In a recent report from Business Insider, according to Google's internal data: 40% of Gen Z uses TikTok and Instagram rather than Googl…
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …
Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
This post was originally published in February 2020, and last updated in April 2022.
Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating k…
Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights
Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.
Guide to Google’s Max Conversions Bid Strategy | Seer Interactive
This post was originally published in May 2017 and last updated in March 2022.
Why You Should Use Google Discovery Ads | Seer Interactive
This post was originally published in 2019, and last updated in March 2022.
How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify ga…
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content ("UGC") is one of today's hottest topics in digital marketing. Taking content created by customers (organic UGC) or influencers (influenc…
What You Should Know About Google Ads Display Expansions
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Ess…
We Tested Pure Broad Match Keywords & Here’s What We Found
Google Ads continues to evolve, which means we Paid Media Managers and our strategies need to as well. A higher-priority optimization that the Google team encou…