.png)
How We Pivoted Based On Client Needs | Seer Interactive
The Backstory: Don't Make Work for Your Client At the height of the COVID-19 crisis, we had a situation where a large franchisor client in the retail space had …
4 Ways to Create Compelling Value for Your Clients | Seer Interactive
The Four Client Value Drivers The rubber hits the road for a consultancy, heck, for any company, when the time comes to prove that value has been created for it…
Embrace AI Content as a Tool Not an SEO Solution | Seer Interactive
Prefer to listen instead of read? Click the play button below to listen to a narration of this article. What is AI Content? Automatically generated content is c…
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …
Optimize Landing Pages with PAAs [+ Template] | Seer Interactive
How to Use PAA to Inform Your Landing Page Content Answering questions that haven’t been asked yet How can we improve our landing pages by adding information th…
Seer Salary Transparency & Compensation Strategy
Salary Transparency Transparency; a value that we consistently do our best to live into throughout every aspect of our business. How companies choose to pay the…
Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
This post was originally published in February 2020, and last updated in April 2022.
Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating k…
Why You Should Use Google Discovery Ads | Seer Interactive
This post was originally published in 2019, and last updated in March 2022.
What You Should Know About Google Ads Display Expansions
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Ess…
We Tested Pure Broad Match Keywords & Here’s What We Found
Google Ads continues to evolve, which means we Paid Media Managers and our strategies need to as well. A higher-priority optimization that the Google team encou…
Best Practices for SEO-Friendly FAQ Pages | Seer Interactive
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide …