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Why Isn't My Bidding Strategy Working?
Trying to figure out why your bid adjustments and or bid strategies haven’t been working out for you? Maybe you’ve been so frustrated at the fact your hypothesi…
How to Market to Gen Alpha | Seer Interactive
Who Comes After Gen Z? Do you want to know what makes me feel old (besides seeing butterfly clips and platform flip flops in style again)? My son’s age group ha…
PPC Audit Checklist | Seer Interactive
Post originally written by Tracy McDonald in December 2020. Updated in April 2023 by Brittany Mara. The goal of a PPC account audit is to use Google’s best prac…
Paid Search Checklist For Website Migrations
Post originally written by a Seer Alumni in October 2019. Updated in April 2023 by Caroline Weisenhorn You have two sites that you need to merge and you are bus…
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Understand the Customer Journey with Call Tracking
It’s 2023. The internet has reduced barriers in sales processes and a customer’s journey is simplified today with the ability to make a few quick clicks online.…
A Beginner's Guide to Facebook Ads A/B Testing | Seer Interactive
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
Reconnect with your Audience on LinkedIn
Interested in improving your marketing strategy or reconnecting with your target audience? In this blog, we will break down the types of retargeting audiences o…
Your Complete Guide to Amazon Ad Opportunities
Shopping has never been the same since Amazon has become a staple in most people’s lives. Not only is it a behemoth in the ecommerce space , it is also becoming…
Work Smarter, Not Harder, with Meta's Advantage+ Shopping Ads
I feel like every time I introduce myself at SEER Interactive or in any professional setting for that matter, I express how much I love E-commerce and how much …
How to Optimize Your Google Display Traffic
The Google Display Network is an awesome way to reach your target audience, with over 2 million sites, and tons of targeting options- it’s a no brainer for incr…
Video Series on TikTok Advertising | Seer Interactive
Part 1: Why Your Brand Should Test TikTok in Your Paid Media Mix In this video, Brittany Sager and Maureen Keggins from Seer's Paid Media Team explain why brand…
Mitigating Testing Risks for Paid Media Marketers | Seer Interactive
Evaluating how big of a test to run Testing is a huge part of what we do at Seer to improve paid media performance.