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Featured Articles

Marketing Opportunities from Snapchat's ‘My AI’ | Seer Interactive

Paid Media / Market Intelligence / Ai / Marketing Strategy / Snapchat

Unlocking Market Opportunities: Harnessing Auction Insights Data for Success

When it comes to understanding how you stack up against your competition, there is no better tool for paid search marketers than the auction insights report. Th…

Paid Media

A Step-by-Step Guide to Maximizing Google Ads with Call Extensions

Businesses of any size should have a number of ways that potential customers can reach them. Some folks prefer email while others prefer speaking with someone d…

Paid Media

Maximizing Data Integrity for Optimal AI Performance

At the heart of AI’s success lies one critical factor: Data Integrity In today's digital age, the groundbreaking advancements of artificial intelligence (AI) ar…

Paid Media / Seer Pov / Ai

Marketing on a Budget: How to Do More with Less

In today's fast-paced and highly competitive digital landscape, the field of digital marketing is constantly evolving. With a plethora of platforms, tools, and …

Paid Media / Paid Social

Why Isn't My Bidding Strategy Working?

Trying to figure out why your bid adjustments and or bid strategies haven’t been working out for you? Maybe you’ve been so frustrated at the fact your hypothesi…

Paid Media

How to Market to Gen Alpha | Seer Interactive

Who Comes After Gen Z? Do you want to know what makes me feel old (besides seeing butterfly clips and platform flip flops in style again)? My son’s age group ha…

Paid Media / Paid Social
paid_search

PPC Audit Checklist | Seer Interactive

Post originally written by Tracy McDonald in December 2020. Updated in April 2023 by Brittany Mara. The goal of a PPC account audit is to use Google’s best prac…

Guides / Paid Media / Tutorials

Paid Search Checklist For Website Migrations

Post originally written by a Seer Alumni in October 2019. Updated in April 2023 by Caroline Weisenhorn You have two sites that you need to merge and you are bus…

Paid Media

Understand the Customer Journey with Call Tracking

It’s 2023. The internet has reduced barriers in sales processes and a customer’s journey is simplified today with the ability to make a few quick clicks online.…

Paid Media / Seer Pov

A Beginner's Guide to Facebook Ads A/B Testing | Seer Interactive

Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?

Paid Media / Tutorials / Social

Reconnect with your Audience on LinkedIn

Interested in improving your marketing strategy or reconnecting with your target audience? In this blog, we will break down the types of retargeting audiences o…

Paid Media / Paid Social