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We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate

With schools closed to help combat the spread of COVID-19, parents are scrambling to find solutions while working from home. Many are turning to YouTube to help…

Paid Media / Trends / Industry Updates

Coronavirus’ Impact on Digital Analytics

With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, …

Analytics / Trends / Industry Updates / Pov

Understanding Network Domain Service Provider Deprecation | Seer Interactive

If you're already aware of these 2 metrics being deprecated, and you're looking for ways to combat it in your reporting, read my newest blog post (published Mar…

Analytics / Industry Updates / Google Analytics

Conversions Decrease -28% with Google’s Close Variant Update

We’re now over 90 days out from Google’s close variant match type update. For those of you who might have missed this, Seer’s very own Jane Brady describes it p…

Paid Media / Industry Updates / Seer Pov

6 Things You Need to Know From the Google Webmaster Conference

Google held the first Google Webmaster Conference in Mountain View, CA on November 4, 2019. The Monday was filled with lightning talks from Googlers from variou…

Seo / Industry Updates

What You Need to Know About BERT

Google rolled out another algorithm update that is expected to impact 10% of all search queries. This is the biggest change to Google’s algorithm in ~5 years (R…

Industry Updates

Financial Industry Report: Local Search Marketing Trends

If you’ve been following Seer Interactive in the last two years, you would know how big data and visualizing that data to provide insights has become our M.O. I…

Seo / Reports / Trends / Market Intelligence / Industry Updates / Banking & Finance

Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format

Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile devices and align Facebook Feed formats more closely to Ins…

Paid Media / Industry Updates

Google Analytics App + Web – The New Frontier In Digital Analytics?

This post was written by Catherine Blake and Michael Sherrod.

Analytics / Industry Updates / Google Analytics

Google Expands Same Meaning Close Variants – So, What Does That Mean?

Just when you thought Google couldn’t make things more confusing - they done did it again.

Paid Media / Industry Updates

What Firefox Enhanced Tracking Protection Means for Digital Marketers

Analytics / Privacy / Industry Updates / Integrated Marketing