How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise
Just because you can do a job doesn’t mean you should. This was my Director’s response when I asked to take a step backwards (hierarchically-speaking) in my car…
Conversion Tracking in a World Without Cookies
Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channel…
Why is a Project Brief Important? (with BONUS Template)
To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s…
Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
Types of TikTok Ads & How to Use Them
Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…
Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
Best UX Practices for Designing Display Ads on Google & Bing
This post is from our User Experience (UX) Checklist Series:
Page Experience Update: 6 Dos & Don’ts to Prepare
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update -- now is as good a time as any …
Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable ski…
How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…
Programmatic Advertising 101: How It Works | Seer Interactive
This post was originally published in August 2015. It was last updated in March 2021.