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Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive
In social media marketing, "boosted posts" and "paid social ads" are often used interchangeably, leading to confusion. Understanding their differences and knowi…
Guide to Troubleshooting Paid Media Performance Anomalies | Seer Interactive
Contributing Authors: Brittani Hunsaker, Brittany Sager, Kurtis Nysmith, Rose Neukam
Maximizing Your Google Ad Investment: The Power of Campaign Consolidation | Seer Interactive
Ever feel overwhelmed by the number of active campaigns in your Google Ads account? Managing one campaign per topic, service, program, or product can feel exces…
Boost Your PMax Performance with These 5 Scripts | Seer Interactive
Performance Max campaigns on Google Ads allow advertisers to maximize conversions across multiple goals and channels in one campaign. By consolidating efforts i…
Google Performance Max vs. Demand Gen | Seer Interactive
Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…
10 Signs a Paid Social Campaign is Right for You | Seer Interactive
Importance of Social Contrary to popular belief, Social Media is not just about sharing memes or stalking old high school friends. For businesses, social media …
Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive
Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content …
A Comprehensive Guide to Google Search Partners
The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may …
The Power of Integrated Marketing Campaigns | Seer Interactive
The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an…
Evolution from Google Discovery Ads to Demand Gen Campaigns
In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …
Types of Twitter Ads & How to Use Them | Seer Interactive
Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Ty…