Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive

Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content …

Paid Media / Creative Services / Ai

A Comprehensive Guide to Google Search Partners

The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may …

Paid Media

The Power of Integrated Marketing Campaigns | Seer Interactive

The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an…

Paid Media / Seer Pov / Integrated Marketing

Evolution from Google Discovery Ads to Demand Gen Campaigns

In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …

Google / Paid Media / Seer Pov / Ppc

Types of Twitter Ads & How to Use Them | Seer Interactive

Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Ty…

Paid Media / Paid Social / Tutorials

What Pinterest’s New Update Means for Fashion Brands | Seer Interactive

What is Pinterest’s ‘Body Type’ feature? In March 2024, Pinterest rolled out a new ‘body type’ feature allowing users to search for fashion that matches their b…

Paid Media / Ecommerce / Paid Social / Digital Marketing

Chat AI Battle of the Bots

If you are old enough to remember AOL chat rooms and dial-up, you are living in the future surrounded by robots, self-driving cars and smart homes. And in this …

Paid Media / Seer Pov / Ai

Underdogs to Consider for your Advertising Campaigns in 2024

Embark on a journey with us as we unravel underutilized advertising opportunities on Twitch and Tumblr, providing you with insights and strategies to elevate yo…

Paid Media / Paid Social / Seer Pov

Leveraging Generative AI for Image Creation in Performance Max Campaigns

In this blog, we dive into Google Ads' groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativ…

Paid Media / Seer Pov / Google Ads / Ai

Breaking Free from Max Clicks Bid Strategies

You’re Better than Max Clicks Max Clicks is a bid strategy within Google Ads that focuses on getting you as many clicks as possible. It allows you to set a limi…

Paid Media / Seer Pov / Google Ads

The Chatter About Meta AI’s Chatbot

Update: August 6, 2024 Meta terminated its AI Chatbots based on celebrities and influencers. They will be focusing on their AI studio tool that let’s creators c…

Paid Media / Seer Pov / Ai

Aligning Sales and Marketing for Holistic Success

In today's complex digital landscape, many businesses still operate with a traditional mindset - treating sales and marketing as separate entities. This fragmen…

Paid Media / Seer Pov