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Google Performance Max vs. Demand Gen | Seer Interactive
Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…
10 Signs a Paid Social Campaign is Right for You | Seer Interactive
Importance of Social Contrary to popular belief, Social Media is not just about sharing memes or stalking old high school friends. For businesses, social media …
Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive
Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content …
A Comprehensive Guide to Google Search Partners
The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may …
The Power of Integrated Marketing Campaigns | Seer Interactive
The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an…
Evolution from Google Discovery Ads to Demand Gen Campaigns
In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …
Types of Twitter Ads & How to Use Them | Seer Interactive
Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Ty…
What Pinterest’s New Update Means for Fashion Brands | Seer Interactive
What is Pinterest’s ‘Body Type’ feature? In March 2024, Pinterest rolled out a new ‘body type’ feature allowing users to search for fashion that matches their b…
Chat AI Battle of the Bots
If you are old enough to remember AOL chat rooms and dial-up, you are living in the future surrounded by robots, self-driving cars and smart homes. And in this …
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Underdogs to Consider for your Advertising Campaigns in 2024
Embark on a journey with us as we unravel underutilized advertising opportunities on Twitch and Tumblr, providing you with insights and strategies to elevate yo…
Leveraging Generative AI for Image Creation in Performance Max Campaigns
In this blog, we dive into Google Ads' groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativ…
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Breaking Free from Max Clicks Bid Strategies
You’re Better than Max Clicks Max Clicks is a bid strategy within Google Ads that focuses on getting you as many clicks as possible. It allows you to set a limi…