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Opportunity Scores: How to Scale Keyword Governance
Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.
There’s $22 B in programmatic waste - here's how we're fighting back
Warning: I am a search professional and I am a hawk on how we manage client ad budgets, I am not a programmatic guy, but I do have common sense. I don't know ev…
Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
14 ideas you can deploy today to prepare search disruptions
I recently got some feedback from one of my top alumni on a presentation I gave, she said “Wil, I’m following you on this “We’re going to win for Humans” thing …
Mozcon, let me connect the dots
Hey Mozcon Peeps, yesterday I was skipping slides like crazy, it lead to a disjointed presentation, sorry about that.
The Sea of Sameness Problem in Content Marketing & SEO
I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…
"Survival Kit" for Marketers Career Path in an AI World
Note: we updated this post for 2025 + we built a custom GPT! Put on the AI ain't takin' my job playlist for motivation So we’ve all heard the quote about AI and…
41 SEO RFP questions you should be asking that most templates miss
This post isn't only for companies looking for RFP guidance for their upcoming SEO project. In-house teams: understand what to expect and how to align agencies …
Thought Exercise: What if people stopped using search engines tomorrow?
“What if I woke up tomorrow and search engines as we know them were gone, an SEO Apocalypse?” I have made promises to clients for search work and suddenly searc…
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What is Performance Max? & What are the tradeoffs?
There’s a Cost to Convenience: My (slightly uneducated) take on Performance Max. This post isn’t for paid search people. It is for holistic marketers, c-levels,…
Reddit’s growth in Google search is an opportunity for cross division collaboration
Reddit has been having a time! They are preparing to go public. Traffic has been growing like crazy! In only 8 months ~20% of Seer clients have seen 6x growth i…