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The Sea of Sameness Problem in Content Marketing & SEO
I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…
"Survival Kit" for Marketers Career Path in an AI World
Note: we updated this post for 2025 + we built a custom GPT! Put on the AI ain't takin' my job playlist for motivation So we’ve all heard the quote about AI and…
41 SEO RFP questions you should be asking that most templates miss
This post isn't only for companies looking for RFP guidance for their upcoming SEO project. In-house teams: understand what to expect and how to align agencies …
Thought Exercise: What if people stopped using search engines tomorrow?
“What if I woke up tomorrow and search engines as we know them were gone, an SEO Apocalypse?” I have made promises to clients for search work and suddenly searc…
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What is Performance Max? & What are the tradeoffs?
There’s a Cost to Convenience: My (slightly uneducated) take on Performance Max. This post isn’t for paid search people. It is for holistic marketers, c-levels,…
Reddit’s growth in Google search is an opportunity for cross division collaboration
Reddit has been having a time! They are preparing to go public. Traffic has been growing like crazy! In only 8 months ~20% of Seer clients have seen 6x growth i…
People will use ChatGPT to find answers in 2024 are your search KPIs ready?
With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projecti…
SEO Internal Linking with ChatGPT | Seer Interactive
A solid internal linking strategy can be an edge over you competition - enabling search engine crawlers to navigate and index website content efficiently, while…
Are you tracking rankings in ChatGPT? Copy our template
In a world where people "search" on Bard or ChatGPT, is the ranking report extinct? One of the critical components of doing SEO is selecting keywords that tie b…
Search Powered by Chatbots will Impact Your Search Strategy, You Ready?
This post is for anyone who's thought: