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Digital Cross-Selling and Upselling | Seer Interactive
Research shows that selling additional products and services to an existing customer is much more efficient than onboarding a new customer.
Choosing Your GA360 Reseller | Seer Interactive
Before we begin, let’s briefly talk about what New GA360 is and how to know if you need it. New GA360 is the enterprise version of Google Analytics. If we were …
The Risks of Using GA4's Automatic Property Creation
[TLDR] GA4 automatic property creation will not be in the best interest for most organizations. This is something that organizations should carefully consider t…
Understanding Data Discrepancies in GA4 and Looker Studio | Seer Interactive
Guess what? We’re only a few months away from losing Universal Analytics. If you’re reading this, I’d imagine this isn’t news to you.
HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 -- your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
Understanding Your Users in GA4
Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing cha…
Unleashing the Power of Digital Marketing: The Digital Maturity Model Explained
The Digital Maturity Model We’ve been talking about “digital maturity” at Seer a lot lately. In particular we’ve been really excited about adopting, and helping…
How to Sweeten Your ROI w/Closed Loop
Seerfest 2022 Session Recap Marketing measurement has long been a hot topic of discussion amongst companies of all shapes and sizes.
GA4's Custom Dimension & Parameter Data Model | Seer Interactive
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Google Analytics 4 (GA4) FAQs: Your Key Questions Answered | Seer Interactive Insights
GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent question…