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Understanding Your Users in GA4
Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing cha…
Unleashing the Power of Digital Marketing: The Digital Maturity Model Explained
The Digital Maturity Model We’ve been talking about “digital maturity” at Seer a lot lately. In particular we’ve been really excited about adopting, and helping…
How to Sweeten Your ROI w/Closed Loop
Seerfest 2022 Session Recap Marketing measurement has long been a hot topic of discussion amongst companies of all shapes and sizes.
GA4's Custom Dimension & Parameter Data Model | Seer Interactive
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Google Analytics 4 (GA4) FAQs: Your Key Questions Answered | Seer Interactive Insights
GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent question…
Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:
How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the det…
What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms? In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more impo…
GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version c…
Creating Google Data Studio CASE Statements | Seer Interactive
This post was originally published in 2019, and last updated December 2021.
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…