Before we begin, let’s briefly talk about what New GA360 is and how to know if you need it. New GA360 is the enterprise version of Google Analytics. If we were comparing it to a new car it would be the premium package with a heated steering wheel and a moonroof. It is a group of extra features. You may need New GA360 if any of the below scenarios sound familiar:
- You pass more than 1 million events to a GA4 property per day.
- You hit your limit for event parameters, custom dimensions, or custom metrics before GA4 was fully implemented.
- Your account structure isn’t sophisticated enough for your digital ecosystem and you need a way to see performance across several properties.
- You quickly created close to 100 audiences for marketing purposes and need to create more.
Having trouble deciding if 360 is right for you? Reach out to a couple of Google’s partners and ask the question.
Where Can I Find Possible Partners?
Whether your traffic volume has increased and you need New GA360 for the first time or you are thinking about switching resellers, there are a couple of things you should consider when choosing a partner. The right reseller won’t JUST be a reseller. They should be a true partner that you can rely on to help you elevate your digital analytics program to the next level.
If you are just beginning your search, keep Seer in mind as a potential partner. However, as with any big decision, we recommend thoroughly evaluating your options. Google’s Partner Gallery lists all of their certified resellers so you can see how we stack up against the competition. The Partner Gallery provides contact information for all of the companies listed as well as the products they are certified to sell.
Understanding Your Needs
With such an expansive list, how do you know what partner will be best for you? Before you begin your search you need to ask yourself the following question:
What type of partner are you looking for?
Some organizations have a very established analytics team and are simply looking for the tool at the cheapest price. Others are looking for a partner who can provide varying levels of support to ensure they are getting the most out of the tool. Seer wants to be a true partner for our 360 clients. You need to know which group you fall into.
We don’t want to just be someone you reach out to if there’s a bug in the interface. We want to be someone your team can turn to for all of your toughest analytics questions and if needed your SEO, paid media, CRO, and creative questions too! We have a large team of experts in many disciplines of digital marketing.
If you are looking for the cheapest price and aren’t looking for as much support we recommend reaching out to several of the different resellers on Google’s Partner Gallery and asking for their price.
Understanding the Reseller’s Capabilities
Below is a list that we would recommend you ask all of the resellers that you talk to, especially if you are looking for a true partner.
How many support hours will I receive?
All resellers are required by Google to provide some level of support hours with the sale of a 360 license. Seer includes a minimum of 60 hours of support per year with all GA360 contracts with the option to enter into an additional scope of work if more support is required. We know other resellers who include 300 hours of support per year with their GA360 contracts. Finding a reseller who will match the level of support that you need without charging you for too much is key to making the best financial decision for your company.
How will support requests be handled by your team?
Every company will have a unique way of handling requests and questions. Some resellers may have a generic support email to send requests to. However, at Seer, you will have a dedicated account manager who you can email directly. In fact, you will even be provided with a link to schedule time on their calendar whenever you need. We have a resident GMP Manager who stays on top of all of the latest news from Google to ensure that you are always in the know. For example, all of our GA360 clients received an email and information about the deprecation of Optimize within just hours of Google’s announcement...And yes, it did come late in the day on a Friday afternoon. On top of this, we strongly encourage monthly meetings with our clients to ensure that we never miss a beat.
What is your typical turnaround time on requests?
Google doesn’t have a standard for their resellers to respond to requests within a certain time period, so it can vary depending on the agency. Seer will respond to all requests and acknowledge receipt within 24 hours. Depending on the request or the question, we may have to do some additional digging but will provide a timeline for when you can expect the next update when we send the initial confirmation email.
What type of requests can I submit?
The support hours that Google requires are earmarked for front-end enablement of the tool. What does this mean? Front-end enablement can be anything from implementation of events through GTM to assisting with custom report creation within the interface. Below are some examples of requests that Seer helps clients with every day:
- I think GA may have a bug in it. Can you help?
- I’m seeing a data abnormality. Can you help me identify why?
- I want to learn more about a specific 360 feature. Can we discuss this in our next call?
- I’m trying to set up my GA4 property, but I’m not sure how to structure my account. Can we talk through the possible options?
- I created a tag in GTM, but it’s firing too frequently. Can you review the trigger?
Our philosophy is if you aren’t sure if Seer can provide support within the scope of the contract, ask? If your support hours won’t cover it, we are always open to expanding our partnership to be able to best support you. Our business strategy team can help with rightsizing the partnership.
What happens if I don’t use all of my hours?
Some resellers operate on a strict use ‘em or lose ‘em policy. Seer understands that some months will be a little busier than others. For our clients receiving 60 support hours per year or 5 per month, we will flex up to 10 hours in any given month assuming that we maintain the average of 5 per month. However, if there are unused hours at the end of the contract, they do not carry forward to the following year.
What is the cost of New GA360?
In the past, the lowest tier that a user could pay for was 500 million hits. The next tier was 1 billion hits. You paid based on the tier that you fell into. However, the pricing structure is very different with GA4. With GA4, your first 25 million events come at a base fee. If you exceed 25 million events, you pay a small fee for every additional million events. This pricing structure change was implemented by Google, so you will likely see this across many different resellers. For more pricing information contact Seer.
What does the process of switching resellers entail?
If you currently purchase 360 through another reseller, Seer will need a signed contract no later than one week prior to the end of your contract to ensure there’s no disruption in service. Once both parties have signed the contract, there is nothing more that you wil need to do. Seer or your new reseller will be responsible for communicating the change with Google. The switch should not impact your day-to-day or how you interact with the tool at all.
Here’s Our Best Advice
When you start looking for a new partner, give yourself plenty of time to research them. Nothing is worse than feeling like you have to go with a certain reseller because you are up against a timeline. Ask these questions and any others you have. How they respond to these questions may shed light on how consultative they will be with future questions. Lastly, browse their site and do some research on who they are as a company and what their mission is. Make sure that you feel good about the people that you are working with.
If you think that Seer would be a good fit for you, reach out and let’s talk!