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Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
AI Starts with Human Expertise – Here’s How to Capture It
You can’t effectively automate what you don’t fully understand. That’s what most teams run into when trying to scale expertise with AI. The workflow seems simpl…
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Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
5 Paid Media Challenges Solved with AI
If you’re running paid media programs, your to-do list is probably a mile long (and growing). Between strategy, reporting, QA, budget management, creative, comp…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
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How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …
The case for Answer Optimization vs SEO, AIO, GEO, will you join me
The "Where before Who" problem of SEO Up front, I’m just going to get this out of the way: I don’t even like the term “GEO.” I use it because that’s what we set…
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …