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Is AI Failing You or Are You Failing AI?
A few months ago, I had a tedious task to pull cost info from hundreds of web pages. Perfect, I figured AI could knock it out in minutes. What followed was hour…
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
AI Starts with Human Expertise – Here’s How to Capture It
You can’t effectively automate what you don’t fully understand. That’s what most teams run into when trying to scale expertise with AI. The workflow seems simpl…