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What to Do When There’s Not Enough Traffic for A/B Testing
So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statisti…
Why UX Audits Can’t Be Automated
Purpose of a UX Audit When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various hea…
Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
The Pattern of Privacy in Digital Marketing & Advertising
Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…
Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content ("UGC") is one of today's hottest topics in digital marketing. Taking content created by customers (organic UGC) or influencers (influenc…
Scaling Marketing Innovation to Empower Clients
The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk.
Why We Built Our Own Keyword Rank Tracking Tool
Why Build a Custom Rank Tracking Tool? There are a lot of great tools in the market for keyword rank tracking - but at Seer we found that we had many use cases …
How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the det…
Mind Over Marketing: Mental Health in the Workplace Today
This post was written by: Briana Tiseo (Fall 2021 Digital Marketing Intern).
Planning Your 2022 Marketing Calendar (with BONUS Template)
2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.
Leveling Up: Creating Strategic Opportunities with Clients
My client gives me tactical work, I wish they gave me a more strategic role. My Take: Clients don’t give you strategic opportunities, you create them. It is you…
Thinking Like Google: How to Practice People-First Philosophy for Better SEO
It sometimes feels like, when it comes to SEO, the only constant is change.