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Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but …
Using ChatGPT's Memory to contextualize thought leader advic
Let's keep it real. We are getting inundated by new content, some of it we get right to, but sometimes the topic area is a bit over our heads, so we read it onc…
Want to Rank in ChatGPT? Brute force repetition beats thought leadership, today.
How to Rank in ChatGPT - a step by step walkthrough for my keywords About a year ago, I started my journey on “how to rank in ChatGPT”, so I figured I would sta…
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
Brighton 2024 Keynote Recap: Fans Sustain While SEO Traffic Wanes
At Brighton, I shared a truth that many in our industry aren't ready to hear: we've become masters at pleasing algorithms, copying each other's content, trying …
Empathy in Action: Sleeping Outside for a Greater Cause
Each year, Seer team members come together for the Covenant House Sleep Out, an experience that brings us face-to-face with the realities faced by young people …
Marketing AI 101: Is ChatGPT sending my website traffic?
I'm hearing a few people talking about my presentation at B2B Forum, specifically related to traffic levels I was showing coming from ChatGPT to my site... so l…
Opportunity Scores: How to Scale Keyword Governance
Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.
There’s $22 B in programmatic waste - here's how we're fighting back
Warning: I am a search professional and I am a hawk on how we manage client ad budgets, I am not a programmatic guy, but I do have common sense. I don't know ev…
Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
14 ideas you can deploy today to prepare search disruptions
I recently got some feedback from one of my top alumni on a presentation I gave, she said “Wil, I’m following you on this “We’re going to win for Humans” thing …
Mozcon, let me connect the dots
Hey Mozcon Peeps, yesterday I was skipping slides like crazy, it lead to a disjointed presentation, sorry about that.