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Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
Closing Our San Diego Office
Opening a second office was scary, I like being close with my people, but we ventured out west and set up an outpost almost 10 years ago in downtown San Diego. …
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
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Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
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How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …
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Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but …
Using ChatGPT's Memory to contextualize thought leader advic
Let's keep it real. We are getting inundated by new content, some of it we get right to, but sometimes the topic area is a bit over our heads, so we read it onc…
Want to Rank in ChatGPT? Brute force repetition beats thought leadership, today.
How to Rank in ChatGPT - a step by step walkthrough for my keywords About a year ago, I started my journey on “how to rank in ChatGPT”, so I figured I would sta…
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
Brighton 2024 Keynote Recap: Fans Sustain While SEO Traffic Wanes
At Brighton, I shared a truth that many in our industry aren't ready to hear: we've become masters at pleasing algorithms, copying each other's content, trying …
Empathy in Action: Sleeping Outside for a Greater Cause
Each year, Seer team members come together for the Covenant House Sleep Out, an experience that brings us face-to-face with the realities faced by young people …
Marketing AI 101: Is ChatGPT sending my website traffic?
I'm hearing a few people talking about my presentation at B2B Forum, specifically related to traffic levels I was showing coming from ChatGPT to my site... so l…