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Types of TikTok Ads & How to Use Them
Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…
What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word …
The Seer YouTube Video Marketing Guide
From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…
How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view.
How to Turn your One-trick-social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like M…
Facebook’s Custom Audiences: Oh the People You’ll Reach!
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have b…
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on Li…
How Pinterest’s New Visual Search Works & its Implication for Marketers
It happens all the time - you’re on Pinterest and see something so cool that you immediately want to find out what it is, and where you can purchase it. Basical…
How to Use Paid Social to Improve your Conversion Funnel
There’s no way around it: social media is growing in popularity within the paid digital advertising industry. When asking why, the obvious thought is that adver…
Pinterest: A Guide for Marketers
At Seer, we see the search for information as the beginning of a journey. While this journey has traditionally meant organic and paid search campaigns, our effo…
Get Your Content On: Social Media Marketing with BuzzSumo
There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post …
Make Facebook’s Demographic Reporting Actionable With Google Analytics
Facebook ad campaign reporting can sometimes be confusing to clients. Which metric is most important? Clicks? Social CTR? Actions?