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Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
Maximizing Your ROI: How Strategic Preparation Led to My Successful Internship | Seer Interactive
Introduction After graduating high school in 2024, I was eager to explore internship opportunities. In 11th grade, I had signed up for a Philly-based program ca…
Preparing for the Next Wave of Google Algorithm Updates: Predictive SEO Strategies | Seer Interactive
Staying ahead of Google’s algorithm updates is important for any SEO strategy. Each time Google releases a new update or there are fluctuations within search re…
How Generative AI is Transforming SEO Content Creation in 2024 | Seer Interactive
Generative AI has become the BIG thing in digital marketing. It feels like you can’t escape it, and it’s here to stay. Generative AI is influencing everything f…
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Optimizing for Bing’s AI-Powered Search | Seer Interactive
AI continues to drive significant change in the search marketing. While Google has long been the primary focus for SEOs, new advancements and releases from comp…
Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
Voice Search Optimization: 3 AI Driven Opportunities for 2025
We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has c…
What is Google Discover & How Do I Optimize for it? | Seer Interactive Insights
Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfac…
What is Search Intent? | Seer Interactive
Post originally written in May 2022. Updated in July 2024 by Anthony Schultes with SME input from Wil Reynolds, Jackie Schluth, Emily West, and Greg Smolarski S…
Why the Google Algorithm Leak & AI Aren’t Changing My SEO Strategy
In the SEO universe, everyone is talking about two things in 2024 - how AI tools are a threat to traditional search and what the Google algorithm leak reveals a…
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Using CustomGPTs for Content Review | Seer Interactive
Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this wo…
The Sea of Sameness Problem in Content Marketing & SEO
I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…