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Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
Voice Search Optimization: 3 AI Driven Opportunities for 2025
We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has c…
What is Generative Engine Optimization (GEO) & how does it impact SEO?
It’s Just Modern SEO, or is it? At Seer, we have always been in the “helping people get answers" business. Generative AI search has promised to change the way p…
What is Google Discover & How Do I Optimize for it? | Seer Interactive Insights
Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfac…
What is Search Intent? | Seer Interactive
Post originally written in May 2022. Updated in July 2024 by Anthony Schultes with SME input from Wil Reynolds, Jackie Schluth, Emily West, and Greg Smolarski S…
Why the Google Algorithm Leak & AI Aren’t Changing My SEO Strategy
In the SEO universe, everyone is talking about two things in 2024 - how AI tools are a threat to traditional search and what the Google algorithm leak reveals a…
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Using CustomGPTs for Content Review | Seer Interactive
Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this wo…
The Sea of Sameness Problem in Content Marketing & SEO
I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…
How to Submit a Website To Search Engines | Seer Interactive
Websites are a lot of work, and everyone should feel a sense of pride and accomplishment when they finish all the research and editing it takes to get to the fi…
SEO Guide to Google Search Console
What is Webmaster Tools? Google Webmaster Tools, also known as Google Search Console, is a free service from Google that includes a collection of tools to help …
How to Create and Submit a XML Sitemap | Seer Interactive
Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not th…
How to Find a Website's Sitemap | Seer Interactive
Finding and checking the sitemap of any website is a handy task for a digital marketer, whether you’re checking your own site, the site of a competitor, or any …