Our Latest Thoughts and Innovations
Featured Articles
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 -- your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
Understanding Your Users in GA4
Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing cha…
GA4's Custom Dimension & Parameter Data Model | Seer Interactive
In this article:
Google Analytics 4 (GA4) FAQs: Your Key Questions Answered | Seer Interactive Insights
GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent question…
Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:
GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version c…
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…
GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play wi…
What is Data-Driven Attribution in Google Analytics?
Attribution is the “great white whale” of any digital analytics effort.
How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…