Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Leveraging Generative AI for Image Creation in Performance Max Campaigns

In this blog, we dive into Google Ads' groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativ…

Paid Media / Seer Pov / Google Ads / Ai

Breaking Free from Max Clicks Bid Strategies

You’re Better than Max Clicks Max Clicks is a bid strategy within Google Ads that focuses on getting you as many clicks as possible. It allows you to set a limi…

Paid Media / Seer Pov / Google Ads

How To Use the Google Ads Paid & Organic Search Report

Unlock paid and organic keyword opportunities by leveraging data from the Paid & Organic Search Report in Google Ads.

Google / Paid Media / Reports / Google Ads / Google Search / Search Report

Unlock the Power of YouTube

YouTube has become one of the most influential marketing tools for businesses of all sizes. With over 2 billion active monthly users, YouTube is not the 2nd lar…

Paid Media / Google Ads

Find Long-Tail Keywords Using PPC Data | Seer Interactive

Long-tail keywords can be tedious to identify at scale, but are worth targeting in the long run, despite these keywords usually having low search volume. Howeve…

Seo / Google Ads / Integrated Marketing

Forget Everything You Thought You Knew About Broad Match Keywords

Like most people, it's hard for me to give up control. On anything. When I came to Seer 6 months ago and learned that there were clients running broad match key…

Paid Media / Google Ads / Microsoft Bing

Feed the Algorithm with a SUPERCHARGED Microsoft Account Structure

We Often Get the Question, “Why Don’t My Microsoft Campaigns Convert As Well As Google?”

Paid Media / Google Ads / Microsoft Bing / Bing