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The Benefits of Using Google Analytics 360 vs Google Analytics
"Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing pr…
We’re Google Analytics Partners & GA 360 Premium Resellers!
"I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!" Seer Interactive has passed rigorous tests in order to become a Go…
Up Your GTM Game with GTM 360
Google introduced the tag management system known as Google Tag Manager (GTM) back in 2012. The goal of GTM being to help digital marketers track web and market…
Google Marketing Platform: DoubleClick & GA 360
When the DoubleClick Digital Marketing Platform debuted in 1996, and Google AdWords in 2000 (now rebranded to “Google Ads”), the world of digital marketing wasn…
Multi-Channel Attribution in Google Analytics 360
How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more …
GA 360 Salesforce Sales Cloud Integration Made Simple
When your data lives in organizational silos, at best, that can put up walls keeping you from the type of data analysis and insights that you need. Without comb…
Custom Tables in Google Analytics 360: When to Use Them & How
Let’s start with the basics What is a Custom Table in GA360 and why should I use it? Google Analytics may sample your data (including 360 - yes, sampling can st…
Google Optimize 360 vs Optimize: What You Need to Know
Google Optimize is a free testing tool that natively integrates with Google Analytics. "Optimize" allows you to easily run tests on your website, starting from …
Going Premium: Is Google Analytics 360 Worth It?
Google Analytics Overview In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems - setting the landscape to digital reporting…
How to Track User Journey with Custom Funnels in GA 360
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this more complex data, tying back how users got…
Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming fa…
Getting Started with GA 360 + Salesforce Integration
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales an…